Journal
How to use brand archetypes in your strategy
Earning trust and building relationships are everything when your aim is to build meaningful connections with your customers—and why would you not be aiming for this?
Why and how to tell your brand story effectively
So, what’s all this about story-telling? I’m always on about telling your brand story, but why is it so important now more than ever and how can I help you tell yours?
What does a brand designer need from a client?
Things that, as a client, you can think about that are helpful—drawing a design you want to see or providing ‘inspiration’ that you want copying aren’t among them.