Journal
Why and how to tell your brand story effectively
So, what’s all this about story-telling? I’m always on about telling your brand story, but why is it so important now more than ever and how can I help you tell yours? Storytelling is a natural, human exercise and if your brand comes across with that authentic, humanistic quality, that will really help to connect you with your customers.
What does a brand designer need from a client?
There are a few things that, as a client, you can think about prior to engaging a designer that are sooo helpful—drawing a design you want to see or providing ‘inspiration’ that you want copying aren’t among them.