Journal
Affordable branding that doesn’t make your eyes bleed
I’ve opened a store so you can brand your small business…for less than your wildest dreams! Yes, lush, ownable designs have arrived in the form of mini brand kits!
Why you need a website designer
I read a blog post today that listed all the reasons a client should use a design agency to design and develop a bespoke website, over using a self-build, template platform.
Letting go of the aesthetic grid
People are seeking to connect and share more truthfully, cutting through the false facade of perfection to reach audiences on a deeper level.
How bougie is too bougie?
Picture this—a glorious greasy spoon cafe wants to rebrand to attract a different type of customer. This area’s ‘on the up’ and they want to capitalise on it.
Should I invest in branding for my business?
Some people think that what I do is superficial—the gloss, the icing on the cake—and in some ways it is. It is, the tip of the iceberg when it comes to your business.
How to use brand archetypes in your strategy
Earning trust and building relationships are everything when your aim is to build meaningful connections with your customers—and why would you not be aiming for this?
Why and how to tell your brand story effectively
So, what’s all this about story-telling? I’m always on about telling your brand story, but why is it so important now more than ever and how can I help you tell yours?
What does a brand designer need from a client?
Things that, as a client, you can think about that are helpful—drawing a design you want to see or providing ‘inspiration’ that you want copying aren’t among them.