Journal
Thoughts, truths & opinions
Letting go of the aesthetic grid
People are seeking to connect and share more truthfully, cutting through the false facade of perfection to reach audiences on a deeper level.
How bougie is too bougie?
Picture this—a glorious greasy spoon cafe wants to rebrand to attract a different type of customer. This area’s ‘on the up’ and they want to capitalise on it.
Why you need a website designer
This is nothing to do with platform choice and here's why: I read a blog post today which got me thinking… It was posted by a design agency and listed all the reasons a client should use a design agency to design and develop a bespoke website, over using a self-build, template platform such as Wix or Squarespace for a 'DIY' job.
How to use brand archetypes in your strategy
Earning trust and building relationships are everything when your aim is to build meaningful connections with your customers—and why would you not be aiming for this?! Brand archetypes use human psychology to understand different types of people and predict how they might act. It’s not without its flaws, but it can be helpful to look at as a part of a brand journey.
Should I invest in branding for my business?
Some people think that what I do is superficial—the gloss, the icing on the cake—and in some ways it is. It is, the tip of the iceberg when it comes to your business. It’s, maybe 5% of what your business is. Yet, it’s 95% of what a new client sees. That’s sad really, but in this world of scrolling the endless scroll of life online, it’s the reality.
Why and how to tell your brand story effectively
So, what’s all this about story-telling? I’m always on about telling your brand story, but why is it so important now more than ever and how can I help you tell yours? Storytelling is a natural, human exercise and if your brand comes across with that authentic, humanistic quality, that will really help to connect you with your customers.
What does a brand designer need from a client?
There are a few things that, as a client, you can think about prior to engaging a designer that are sooo helpful—drawing a design you want to see or providing ‘inspiration’ that you want copying aren’t among them.