Journal
How bougie is too bougie?
Picture this—a glorious greasy spoon cafe wants to rebrand to attract a different type of customer. This area’s ‘on the up’ and they want to capitalise on it.
Should I invest in branding for my business?
Some people think that what I do is superficial—the gloss, the icing on the cake—and in some ways it is. It is, the tip of the iceberg when it comes to your business.