brand Design
An identity to tell your brand story
Taking the leap and investing in brand design is an exciting journey with transformative results, enabling you to speak to your customers with truth and clarity. We’ll start with strategy. It’s not only where I learn about you and your business, it’s an in-depth look into your story.
We will discover your purpose, vision, goals, values and mission along with analysing your competitors and understanding your audience. This is helpful if you need assistance defining your brand personality. It’s valuable for me to learn these things so I can design an identity that fits you well and speaks to your authentic customer.
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Brand strategy workbook (for you to complete)
Mood boards
Logos and sub-marks
Colour palette
Font selection
Brand pattern
Image tone
Social media profile logos and cover images
Brand identity book (your guidelines)
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Copywriting and brand tone of voice. I can absolutely help you find a great copywriter, but I don’t write brand copy.
Any social media content creation or posting. I can provide a design style for your social posts that you can follow to make your own on-brand designs, but I don't provide templates.
Marketing or marketing strategy. I’m not a marketing specialist—my focus is on the design of your visual identity.
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More in-depth strategy work. I can spend additional time researching your market and analysing your competitors.
Bespoke illustrations or icons to fit with your brand style.
More extensive image tone and art direction for your brand. I can compile an image library or commission photographic work to support your identity.
Any other materials for your business such as stationery, brochures, or packaging—see my graphic design page for more info.
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Before we begin:
It’s really helpful if you can write a design brief sharing your dreams, goals and objectives. Let me know what you hope to achieve through the brand work. Don’t worry if you’re not clear—I can help and guide you wherever you need.
If you’ve done any business planning or strategy work yourself, please share this so I know what stage you’re at.
Please come to the table with any visuals, images or other brands and designs you like and admire—it’s really helpful for me to see!
My kind of client…
You’re ready to invest
You understand that building a brand is not just designing a pretty logo and a set of guidelines. You recognise the value of investing your time and money in developing a true and authentic brand, purposefully and with care.
You enjoy collaboration
Branding is a collaboration between a designer and a client—it’s also the most wonderful part! I love learning who you are and what you do. We take your vision and meld them with mine to create a rich, vibrant identity that feels right.
You’re open to discovery
Sometimes you need to let go of things. It’s easy to be led by long-held ideas, old narratives and personal bias but there’s power in putting them aside so we can discover something new and put that energy into your new identity.
Ingrid Raphael, Skincare Consultant
“You are absolutely fantastic at what you do. I have asked so many people for help with my branding and no one has transformed it like you have in 11+ years! You have taken it to new, exciting, heights—a place I thought wasn't even possible. You have instilled a new confidence in me to continue doing what I do. Thank you for being dedicated, taking time and really just being amazing at your work—I wish I had found you sooner!”
Investment
Some designers give fixed prices for brand packages. I don’t like to do that as I find every project is unique and can vary greatly in style, complexity and depth—requiring different approaches, different amounts of research and different levels of focus, so as a guide I’m giving a from and to.
The items listed on this page are the elements that people usually need, but anything can be added on or taken off and that will again affect the price. Get in touch with me and I’ll be able to give you a more accurate cost, or tell you what I can do within your budget.
£1,000 - £6,000
Eager to get started?