Grit & Bloom

Story

Lauren asked me to help with a much anticipated rebrand for her photography business. Having a creative eye and a wonderfully distinctive vibe herself, Lauren had a strong idea of what she wanted, but was struggling to translate her ideas into a tangible, singular identity that felt like her. Grit & Bloom (or Grit n’ Bloom if you’re from t’ north) offers primarily product, branding and lifestyle photography, but also creative portraits (with a specialism for people on wheels! 🛼🛹)

Result

I gave Lauren a wonderfully whimsical suite of logos including a primary version with the full name, alongside a monogram and a circular version, for use on Instagram. The colour palette was always going to be a pinky-purple and off-black which I helped her in experimenting with. She loves the contrast of magical-fairy and concrete-grit and it’s this juxtaposition that gives her brand… and her incredible photography, the edge—throw in some actual grit in the form of a skatepark, and it’s heaven.

Give her a follow on Instagram and reach out if you have a project!