Story

Fired Forms is a small online store selling vintage glass, found ceramics and curios—as well as a curated selection of ceramics from small makers. They specialise in quirky, unusual pieces that provide a little off-beat personality for your home!

Selling on Etsy for now, they hope to grow into their own e-commerce website… and dream one day of their own physical store.

Result

To reflect Fired Form’s cool quirkiness, their identity features soft styling with hand-drawn wavy lettering, vintage textures and a retro colour palette.

Photography showcasing bright glassware, organic ceramics and weird bits and bobs will be taking centre stage, so the identity concept is slightly paired back to allow the products to shout and do their thing when needed!