Tabby Ties

Story

As a small business venture born out of lockdown 2020, Tabby Ties was calling out for a professional identity to help it stand out from the sea of similar pet businesses. Its product focus is around well-designed, high-quality, handmade pieces across an expanding product range.

The identity needed to strike a balance between a high-end, luxury pet brand whilst remaining friendly, young and affordable—appealing to all ages and shopper types.

Result

I created a timeless logo with several variations and sub-marks so it could be applied seamlessly across many different applications including website, social media and packaging.

The fresh colour palette was carefully chosen to be instantly recognisable across platforms. I also produced packaging illustrations, social media templates, size diagrams, an e-commerce website and digital communications.